Year established: 2009
Mobile version: yes
Jurisdiction: Isle of Man
Overall rating: C
Recommended: For recreational players
ApolloBet Sportsbook Review
Apollobet is an online bookmaker which offers punters betting on sports, casino and lotteries.
It was first established a few years back in 2009 and is owned by the company WhiteNetSolution Ltd. WhiteNetSolution Ltd is based in the Isle of Man and has run a few other online bookmakers in its time such as YouWin and 180Bets. ApolloBet is licensed in the UK and most other territories, though of course it does not accept US customers.
ApolloBet has yet to sign up any brand ambassadors to up its awareness worldwide.
Apollobet does however focus on social media and puts some budget towards Facebook and Twitter; it has over 1,600 and counting on the latter and its feed is reasonably interesting with odds and sports news. It needs to be more consistent in its coverage though if it wants to increase the number of followers, and perhaps offer some unique insight or commentary too and build a personality for the channel.
Apollobet is focused on offering its customers sports betting options, though casino is a major draw of the site too.
Listed in full here are the sports on which punters can wager with Apollobet: American Football, Athletics, Aussie Rules, Badminton, Baseball, Basketball, Beach Volleyball, Bowls, Boxing, Cricket, Cycling, Darts, Futsal, Football, GAA Football, GAA Hurling, Golf, Greyhounds, Horseracing, Handball, Ice Hockey, Motorsport, Rugby League, Rugby Union, Snooker & Pool, Speedway, Table Tennis, Tennis, UFC/ MMA, Volleyball and Winter Sports.
In addition to these sports Apollobet punters can also wager on Politics, which is becoming a very popular market especially in the UK.
Apollobet live betting is quite an attractive proposition in that its design is simple and clear but it could be made more entertaining with graphics and, the most important ingredient, live streaming.
The lack of live streaming on a sports betting platform puts it far down the pecking order in terms of which to choose for a customer’s inplay needs these days.
An expensive investment sure, but a worthwhile one.
Usability of the site
The Apollobet platform is at first glance stats heavy and busy. It overwhelms you with numbers, markets and offers which could put off some punters especially those new to online betting.
Accessing the site from a desktop shows options for downloading apps for a tablet and mobile which goes some way in suggesting that mobile is its focus which makes sense as this is increasingly online bettors’ platform of choice for their wagering.
Many operators which are mobile first should see some success in the upcoming years. On Apollobet customers can select their odds preference (fractional, American or decimal) and the Help Centre is exceptionally modern and easy to use.
Making features such as this functional and intuitive is a good move in ensuring customer retention. Apollobet also highlights its promotions well, and as a horse racing focused bookie, these tend to be on the racing which is great for more traditional punters.
There is a space on site which gives information about Affiliates which is handy for those interested.
A major downside to Apollobet is that it does not have a live chat option. With so many online bookies now, and with the majority of these including it as an option, it’s even more detrimental to the Apollobet brand not to include it.
Based in the Isle of Man Apollobet is a brand which pushes horse racing as its main sport. This is refreshing from the vast majority who try to exploit people’s love of football betting, and it should be given some credit for this.
Promotions are strong, odds are solid but it needs to improve its customer service and add live chat. It should also add live streaming which is especially loved by racing punters.
– Numerous concessions across all sports;
– Fantastic football & horse racing offers;
– Offer a competitive sign up bonus;
– Neat and well designed website;
– Responsive website for mobile device users;
– High Level Customer Support.
– Frustrating low limit imposed;
– Restricted in some countries;
– Small range of payment options.
Visa/Mastercard, Skrill (Moneybookers), Bank Transfer, Cheque, Neteller
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.