Year established: 2005
Mobile compatible: Yes
Overall rating: C
Recommended: For recreational players
Betboo Sportsbook Review
Betboo does not offer players the option to use their website in English, instead they offer Turkish or Brazilian Portuguese. A Turkish company by origin they begun life in 2005 and have existed in many guises, until in 2010 they narrowed their focus and settled on the Turkish and Brazilian markets, where in the same year they won the Latin American operator of the year award. As of 2011 they diverted their headquarters to the gaming tax haven of Malta in the EU, where they now hold their gaming licence. In 2015 they again underwent further changes when they became part of the company Headlong Limited.
The many changes in company name, licence holder and market focus is likely made to appear more complex by the lack of an English language site and ‘about us’ section to this author. However, a seemingly inconsistent business model does not shriek security and it must be said a quick Google of their name does reveal several complaints, although none since 2012. With the mass of potential customers available to bookmakers who operate in English, it is perhaps a little surprising that they don’t offer an English service, although narrowing your target audience can be beneficial for many companies.
It must also be said that their Turkish and Brazilian options offer two completely different websites, not only in relation to language, but also design, layout and betting options.
Seeing as their primary focus is in Turkey and Brazil, a nation famed for its love of Football it is little surprise their main sportsbook focus is, indeed on Football. The Brazilian focus is largely on their domestic leagues and cups but they also give attention to Argentinian Football, as well as major European competitions like the Champions League, Europa League and the major domestic leagues like the Premier League. Whereas, the Turkish version concentrates on Turkish Football and other major European football competitions, giving less credence to South American Football. Additional to Football, Betboo offers the chance to bet on 20 other sports including Basketball, Baseball, Hockey (NHL), Formula 1, American Football and the other main sports, with no niche options like Bowls. However, they do offer the chance to bet on politics in their Sportsbook. What’s more they also give you the chance to bet on virtual sports, including Football, Basketball, Tennis, Dog Racing and Horse Racing with an animated performance you can watch – which has the appearance of an extremely dated game of Fifa.
They also have a poker and casino options, with the wide array of table and slots games for if you get tired of the sportsbook.
Betboo has a moderately expansive selection of in-play betting options with a fairly large array of Football options across Europe and South America, including Women’s Football. Yet, they are let down in their non-Footballing options with only limited Tennis, Basketball, Volleyball and Rugby Union options available, with a very small scope of matches to bet on.
Betboo does not offer a mobile app but does offer mobile compatible websites for both their websites, with no technological complaint of their sites glaringly obvious, it is instead their layout that is a little confusing to the regular English speaking site user (not just because of the language). No compact site navigation menu can be found, and sporting options take a horizontal stance across the page instead of the usual vertical list on the left hand side of the page.
As in keeping with their websites, customer service is only available in Turkish and Portuguese, with E-mail and a live chat options for customers to convey queries or concerns. Although the live chat option is only for those registered with Betboo, excluding potential customers from using this option.
In not offering an English site Betboo cut out a major potential customer base, yet it seems that this business model works for them, as it allows them to focus on their intended markets. In doing so they seem as their Latin American operating award in 2010 is a testament too.
– Popular in South America and Turkey;
– Listed on the London Stock Exchange;
– Strong focus on South American football;
– Processing withdrawals in timely manner;
– Adequate customer service.
– Deposits are charge free;
– Average odds;
– Limited offer of markets;
– English version not available.
Visa/Mastercard, Skrill (Moneybookers), EntroPay, Bank Transfer, Neteller, AstroPay, Boleto
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.