Measuring Expected Value

Expected Value is a great way to measure whether a bet is potentially profitable. In fact, one mathematician even used EV to guarantee multiple lottery jackpot wins. Despite its usefulness, however, many bettors are unfamiliar with the technique. Learn about measuring Expected Value in betting here. Expected Value – or…

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How do free bets work

When choosing a bookmaker, incentives are especially appealing – but how do free bets work? Unfortunately, a read through these bookmakers’ terms and conditions show that it’s not just free money. Read this article to learn how free bets work & their drawbacks. Continuing on from our previous article –…

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