Year established: 2019
Mobile compatible: Yes
Overall rating: A-
Recommended: For recreational players
PlayUp Sportsbook Review
PlayUp is one of the newer Australian focused bookmakers to pop into the online betting space, and offers a range of sports and fantasy betting opportunities for the Aussies and many other countries worldwide. The company is fully licensed and regulated by the Northern Territory Government of Australia, and as such there are certain rules and laws that they must adhere to that differ slightly to other international bookmakers. It’s the new combined bookmaker that has absorbed TopBetta, Madbookie and ClaissicBet to form one big group. The site is pretty keen on promoting responsible gambling which is a real positive in todays world. Its important to note, that as this is an Australian bookie, many countries including the UK and US are currently unable to create an account and use the betting services.
PlayUp is pretty comprehensive when in comes to offering a large range of popular sports, leagues and major fixtures to its customers, with an obvious focus on those which the Aussie crowd love the most. The site covers the Aussie Football League (AFL), Rugby, Tennis, Cricket, Golf and of course that old favourite, Australian Horse Racing. Aside from this Football/Soccer is covered along with various other worldwide betting sports. Clicking on each will open up the different leagues from around the world, and within each event, there’s a generous selection to explore when it comes to specific betting markets. For Horse Racing, the Aussie specific types like Harness and Thoroughbred racing are covered well, including all of the biggest tracks, festivals and events taking place. Sports bettors can place Singles, or choose to build a bet with multiple selections known as an Accumulator. With these types of bets you have the potential to win mega bucks from very small stakes, which is why we love them. There’s a direct link into Fantasy Sports by heading to Draftstars too, which is part of the same group of companies as PlayUp.
PlayUp has a limited offering when it comes to Live Betting, and this is as a result of the Australian governing laws around Live Betting via the Internet. You can place bets on games that are currently taking place around the world, but you need to ring up PlayUp’s dedicated Live Betting Customer Service phone line, who can provide you with the most recent odds over the phone and stick your dosh on.
Unfortunately, due to Aussie laws against online casino gambling, PlayUp doesn’t currently offer any form of online Casino play to customers.
Usability of the Site
PlayUp has distinctive branding and marketing, a crisp and clean website design and has evidently been created with the customer in mind – its very nice to use. The layout is intuitive and clear, which makes the overall navigation and exploration very easy to fall into – great for exploring and finding new sports or markets to bet on. The platform is mobile friendly, and PlayUp also has a top quality IOS and Android mobile app for betting anytime and anywhere on your favourite sports or teams. Customers all have their own account area and can deposit or withdraw via the major debit cards like Visa and MasterCard. The bookie ticks all boxes on the customer service front, with support through Live Chat, Email and Telephone to help you quickly resolve any queries or issues you might have with your betting experience.
In conclusion, PlayUp evidently displays many of the characteristics and traits of a polished and well established bookmaker, which it is as a result of its various mergers with smaller companies. The bookie has solid branding, the platform is seamless to use for all its betting services, and the breadth and depth of sports and events on offer is sure to satisfy pretty much all online sports bettors. In the future it would be great to see the site add more of a social element to its online betting, with competitions and various leagues against customers to maximise overall engagement and continue driving and retaining players now and for the future.
– Safe, publicly-traded company;
– Licensed and regulated in Australia;
– 120+ sports supported including Racing, Virtuals and eSports;
– A huge amount of betting markets available for each sport;
– AU/UK/USA Horse Racing and bet types;
– 65,000+ pre-match events every month;
– 40,000+ live matches every month;
– Good value betting promotions;
– Simple, easy to navigate website;
– Mobile, Web and Native applications for iOS and Android;
– Good range of effective customer service options;
– Single-Wallet between different PlayUp brands;
– Super-fast cashouts.
– Limited racing futures markets;
– Can lag behind with fixed odds prices;
– Sign-up bonus is not available in NSW, SA, VIC or WA;
Visa/Mastercard, BPay, POLi, Bank Transfer
*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.
New Customers Only. 18+. T&Cs Apply.