Bruce Betting Review

Year established: 1977

Mobile compatible: Yes

Jurisdiction: Ireland & UK

Overall rating: C-

Recommended: For recreational players

Bruce Betting Sportsbook Review

Bruce Betting is a pretty well known bookmaker that focuses mainly on the UK and Irish betting markets, offering sports betting, casino play, virtual betting and even a lotto for customers to dive into and enjoy. Originally launching in 1977, the online bookmaker started with bricks and mortar stores throughout Ireland, and has diversified into offering the full digital experience to customers further afield. The site is fully regulated and licensed by the UK Gambling Commission, and is part of all the right organisations like IBAS, GameStop and BeGambleAware, meaning your funds are secure, gaming is all fair, and there’s support in the event of problem gambling. The bookie site is hosted through FSB Technology, provider to many an online bookie, so you can also be sure that online betting is a seamless experience.

Betting Markets

Bruce Betting has a wide range of sports, leagues and events to explore and place your bets. They cover pretty much every sport you can imagine, from American Sports, Football and Cricket, to every veteran bettors guilty pleasure, UK and Irish Horse Racing. The only notable exception here is a lack of E Sports on the site. For each event there’s a very good level of depth in terms of betting markets to dive into, and the odds generally are pretty competitive in comparison with other bookmakers. One thing Bruce Betting definitely ticks the box on is delivering on Promotions, with a decent variety of good value offers to tap into. There’s Best Odds Guaranteed on the Horse Racing, ACCA boosts on winnings and refunds of various sports and event, be sure to check these out. There are also regular price boosts on the biggest upcoming events floating around the site, so be sure to keep an eye open for them. Virtual Sports betting is also a thing on this bookmaker, so you can get some pretty intense action with bets settling within minutes if you fancy a punt on this at times when your favourite sports aren’t taking place.

Live Betting

You can click on Inplay at the top of the main homepage to head into the Live Betting section of the Bruce Betting website. Within here, you can see all the events across the same pre-match sports that are currently taking place at this very moment. The odds for each event update in real time, with red showing an odds drop and green showing an odds increase – these changes reflect the happenings on within the game as the scoreline and fortunes of each team change. You can Cashout bets during in play too, which is a great little feature if you suddenly lose heart on the original wager you made and want to take some cash early on.


Bruce Betting also offers both a Casino and Live Casino for customers to use when they fancy a break from sports betting. The Casino is full of the most modern and popular Jackpots, Slots and Games, with personal favourites worth checking out including Gonzo’s Quest and Scudamore Super Stakes. If you’re a person who likes the classic casino games like Roulette and Blackjack, then rest assured, as Bruce Betting has these both in online and Live form where you play against a real world croupier with other online customers. There’s also a deposit match promotion and regular free spins for the casino, giving some value back.

Usability of the Site

Bruce Betting is a modern, crisp and well put together bookmaker, with distinctive branding, professional graphics and a nice layout to the site. The multitude of promotions offers are heavily advertised, encouraging players to explore the different areas when they might not have done. Customers can deposit and withdrawal with all the usual card options plus E Wallets, and can review any betting or gaming history in a dedicated account area. Live Chat, Email and Telephone support will ensure that if you have a problem, it can be quickly resolved so you can get back to the action.


Bruce Betting is one of the leading bookmakers, and for good reason – it has a great set of promotions, competitive odds and concise feel to the website. It would be great to see a social element added in the future, as this bookie continues to expand.


– Ambitious bookie;

– Most major sports and many other sports and events offered;

– Great coverage of european football and horse racing;

– Good Live betting section;

– Access to other online gambling opportunities;

– Modern site design and easy to follow sections;

– Attentive customer service;


– Less established than other bookies;

– Very focused on just the UK market;

– Odds aren’t the greatest for local sports;

– Some restricted countries;

– Limited offer of payment options;


Visa/Mastercard, Skrill (Moneybookers), PayPal, Neteller, Bank Transfer

*Keep in mind to double check information. Be prepared for changes to restricted countries, bonuses, currencies, deposit and payment options, languages, contact info.

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